5. How did you attract/address your audience?
After identifying conventional drama thriller attributes, to address our target audience we tried to incorporate what we thought would attract them to see our film to our production. For example, by having the storyline about a teenage protagonist already gives our target audience of 18-25 year olds something in common with them; we understood that this target age was not teenage whatsoever, but it is the common representative age of youth and the years after adolescence so it is linked and fresh in their minds what was like when they were 17 to 18, like our protagonist Abby.
We wanted to keep the storyline as realistic as possible also as a way of attracting the target audience; having a family involved with drug trafficking does not seem like your usual family, but the thought and sometimes reality of losing a parent and feeling alone may not be uncommon to some teenagers, which we hoped would be where the target audience would be able to empathise with a fellow adolescent such as Abby.
Plus, horror and thriller films are becoming more and more popular with younger audiences nowadays, and are attending the cinema more often because of such films so by conforming to some conventions of thriller films is what we also thought would attract more of this target audience to come and watch it. As our film would probably involve drug use of some sort its rating would definitely be 15 or higher, which would make appealing to our target audience all the more important as younger audience would not be able to go see it in the cinemas which also means that families with children would not see either.
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